Archive for the ‘Information Architechture’ Category

  • McDonalds & Google: User Experience Giants

    Oliver Reichenstein, of the iA design agency, describes how McDonalds is the ultimate User Experience. Its similarities with Google and how observing his child breastfeeding gave him a better insight into interfaces than he could have possibly imagined.
    In his article: Brand = User Experience: The Interface of a Cheeseburger. Reichhstein offers a truly insightful article [...]