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McDonalds & Google: User Experience Giants
26th October 2009Oliver Reichenstein, of the iA design agency, describes how McDonalds is the ultimate User Experience. Its similarities with Google and how observing his child breastfeeding gave him a better insight into interfaces than he could have possibly imagined.
In his article: Brand = User Experience: The Interface of a Cheeseburger. Reichhstein offers a truly insightful article [...]